<p class="MsoNormal">Has anyone in this group seen an improvement in B2B marketing outcomes after engaging with a service-based abm lead generation service? I feel a case can be made that services were changing research and engagement against high-value accounts. With better targeting and personalization providing better conversion, I'm just curious if others have experienced a shortened sales cycle and increased qualified leads within their pipeline? Would love to hear your struggles or learnings around adding in these services to your existing marketing strategies.