<p class="MsoNormal">I am interested to learn how other organizations are using b2b intent data. From what I have researched intent data identifies companies who are expressing buying intent based on their online behaviors. As a community, have any of you been able to show measurable improvement in lead quality, or sales conversion rates? What tools are you using, and what strategies are you using to incorporate the intent data into your campaigns? I would love to share best practices and lessons learned.