<p class="MsoNormal">If you&rsquo;ve been hunting for ways to get your brand in front of more people, you&rsquo;ve probably stumbled on B2B content syndication. It&rsquo;s a simple idea: you take your best content and pump it out on respected third-party sites so it lands in front of folks you might not catch in your own channels. A lot of marketers swear by it for zeroing in on serious buyers, building brand trust, and hitting lead targets you can count on. The main upsides people keep mentioning are bigger brand visibility, better SEO thanks to backlinks, and a steady flow of leads to fill the sales pipeline. Has anybody here tracked a solid return on investment, or discovered any fresh syndication platforms that you think are worth a look?