Code 1Gom la gi? Tai sao lai "hot" den vay?





Neu ban la mot tin do san sale, me man nhung mon hoi, chac chan ban khong the bo qua the gioi "code" – dac biet la code 1Gom. Nghe co ve xa la voi nguoi moi, nhung doi voi dan sanh dieu mua sam online, code 1gomgiong nhu mot tam ve vang dan den kho bau giam gia.





Vay, code 1Gom chinh xac la gi? Don gian ma noi, no la nhung chuoi ky tu dac biet, duoc nha cung cap (thuong la cac san thuong mai dien tu, dich vu hoac chinh 1Gom neu ho la nen tang tong hop) phat hanh nham muc dich khuyen mai, tri an khach hang hoac kich cau mua sam. Khi ban nhap nhung ma nay vao gio hang, mot muc chiet khau hap dan, mot mon qua tang kem, hoac mien phi van chuyen se ngay lap tuc duoc ap dung.





Tai sao no lai "hot"? Vi no la cach nhanh nhat de bien mot mon do ban muon mua thanh mon do ban co the mua voi gia tot nhat. Trong thoi buoi kinh te kho khan, viec tiet kiem du chi mot vai chuc nghin cung la mot chien thang nho nho ma ai cung khao khat.





Nguon Goc Ma Giam Gia: Code 1Gom Den Tu Dau?





"1Gom" o day thuong duoc hieu theo nhieu nghia, tuy thuoc vao ngu canh ma ban dang tim kiem. No co the am chi:





1. Cac ma giam gia tong hop: Mot so trang web, cong dong chuyen tong hop cac ma khuyen mai tu nhieu nha ban le khac nhau (tuong tu nhu cac trang couponing quoc te). 1Gom co the la ten goi cua mot cong dong hoac trang web cu the chuyen lam nhiem vu nay.



2. Ma khuyen mai rieng cua mot doi tac: Doi khi, cac doi tac lien ket voi mot nen tang nao do se su dung prefix hoac ten thuong hieu cua ho, vi du "Code [Ten Doi Tac] 1Gom".



3. Cac chuong trinh noi bo: Ma duoc phat hanh trong cac su kien doc quyen, khao sat y kien nguoi dung, hoac chien dich marketing cu the cua mot doanh nghiep nao do.





Du nguon goc la gi, nguyen tac chung la: Tim duoc ma = Tiet kiem duoc tien.





Chien Thuat San Code 1Gom Hieu Qua Trong 5 Buoc





San code khong chi la may man; do la mot nghe thuat doi hoi su kien nhan va chien luoc. Duoi day la nhung bi kip giup ban tro thanh "tho san" code chuyen nghiep:





Buoc 1: Xac Dinh "Muc Tieu" Can San





Truoc khi lao vao tim kiem, ban can biet minh muon san ma cho cai gi. Ma giam gia thuong co tinh chat dac thu:





Ma nganh hang: Chi ap dung cho Thoi trang, Dien tu, hoac Do gia dung.



Ma nen tang: Chi dung duoc tren Shopee, Lazada, hoac cac ung dung giao do an.



Ma theo hinh thuc thanh toan: Vi du: Ma ap dung khi thanh toan qua the Visa/MasterCard.





Khi ban biet chinh xac minh can ma cho dich vu X, viec tim kiem se thu hep va hieu qua hon rat nhieu.





Buoc 2: Theo Doi Cac Kenh Chinh Thong (Noi Ma Thuong Xuat Hien)





Cac nha cung cap khong giau code cua ho; ho chi phan phoi no qua cac kenh ma ho muon quang ba nhat:





Trang chu va banner: Luon kiem tra banner lon tren trang chinh hoac ung dung. Day thuong la noi hien thi cac ma su kien lon (vi du: 9.9, 10.10).



Fanpage va Group Cong dong: Cac ma "flash sale" hoac ma gioi han so luong thuong duoc tung ra dot ngot tren Facebook. Hay bam "Theo doi" hoac tham gia cac hoi nhom san sale uy tin.



Email Marketing: Dung ngai de lai email. Cac uu dai ca nhan hoa hoac ma dung thu thuong duoc gui qua hop thu.





Buoc 3: Tan Dung Cong Cu Tong Hop Ma (The "Gom" Factor)





Day chinh la luc vai tro cua cac trang tong hop ma (neu 1Gom la mot trang nhu vay) phat huy tac dung. Hay tim nhung trang web uy tin chuyen cap nhat coupon theo thoi gian thuc.





Meo nho: Khi su dung cac cong cu nay, hay loc theo muc do pho bien hoac thoi gian con hieu luc. Ma da het han thi du no co giam gia sau den may cung vo ich.





Buoc 4: Ap Dung Chien Thuat "Gio Hang Cho"





Day la ky thuat "than thanh" cua dan san code. Dung mua ngay lap tuc khi tim thay mon do ung y.





1. Them vao Gio Hang: Cho tat ca cac mon do ban dinh mua vao gio hang (chua thanh toan).



2. Cho Doi va Theo Doi: Theo doi cac su kien khuyen mai sap dien ra (vi du: 12 gio trua nay co ma freeship).



3. Thanh Toan Dung Gio: Khi ma moi duoc kich hoat, ban chi can quay lai gio hang, chon ma va bam thanh toan ngay lap tuc. Ma giam gia so luong co han rat nhanh het, nen toc do la chia khoa.





Buoc 5: Hieu Ro Dieu Kien Ap Dung





"Thien thu van dai" nhat trong san code la doc ky dieu khoan. Mot ma giam 500K nghe rat hap dan, nhung neu no yeu cau ban chi tieu toi thieu 5 trieu dong, thi do lai la mot cai bay chi tieu khong can thiet.





Luon kiem tra:





Gia tri don hang toi thieu.



Thoi gian hieu luc.



San pham/Danh muc duoc ap dung.



Gioi han so lan su dung (ca nhan hay toan he thong).





Nhung Loi Sai Pho Bien Khi San Code 1Gom





Du co nhieu ma, nhung khong phai ai cung ap dung thanh cong. Duoi day la nhung sai lam thuong gap:





1. Nhap Qua Nhieu Ma: Hau het cac he thong chi cho phep su dung DUY NHAT mot ma khuyen mai cho moi don hang. Dung lang phi thoi gian thu nghiem 10 ma khac nhau neu ban da ap dung thanh cong ma dau tien.



2. Su Dung Ma Cu: Cac ma duoc chia se tren cac dien dan cu ky thuong da het han hoac da het luot su dung. Hay uu tien cac nguon cap nhat gan nhat.



3. Bo Qua Ma Mien Phi Van Chuyen (Freeship): Doi khi, ma freeship don gian lai mang lai loi ich thuc te hon ma chiet khau % nho, dac biet voi cac mon hang gia tri thap.



4. Khong Kiem Tra Tai Khoan: Nhieu ma chi danh cho Khach Hang Moi hoac Khach Hang VIP. Viec kiem tra trang thai tai khoan truoc khi san se giup ban tiet kiem cong suc.





Ket Luan: San Code Thong Minh, Mua Sam Toi Uu





San code 1Gom hay bat ky ma giam gia nao khac, ve co ban la mot hinh thuc giao dich thong minh. No doi hoi su nhanh nhay, ky luat va kha nang doc hieu thong tin tot. Dung de bi cuon theo nhung chuong trinh khuyen mai ao. Hay bien viec san code thanh mot cong cu giup ban dat duoc mon hang mong muon voi chi phi thap nhat. Chuc ban luon la nguoi dung thong thai va "hot tron" duoc nhung uu dai chat luong! Xem them: Le Hoang Vinh